The Organ Grinder’s Monkey

Sean D’Souza is a f**king genius. Just accept that from the get-go and your life, particularly the part of your life that involves marketing your business, will become infinitely easier. Especially if you invest in his downloadable Brain Audit series of ebooks, audios and other goodies.

Sean is the founder and Chief Brain Auditor of Psychotactics, a marketing consultation and information business uses a research-based, psychological understanding of how the mind works to help you create better marketing, better products and a better business.

For example, did you know that simply re-ordering the way you present your tiered product line can vastly increase sales? Yep. In his article The Secret of Sequence Selling, he explains how a trip through an airplane to his assigned seat demonstrates how the mind changes the way it perceives, feels about and responds to choices depending on the order in which they’re presented.

Those are the sort of hardwired, evolutionary tics that you, as a business owner, can benefit from understanding when trying to convince a human to do something like buy, subscribe, invest, donate or otherwise take action. And since few of us are taking credit card orders from Fido and Fluffy, I’m going to assume that’s everyone in the room.

Psychotactics puts out a weekly newsletter, which I’ve also included in my sidebar listing, that offers regularly-delivered tidbits of Sean’s vast store of proven tips and tricks directly to your inbox. But if you’re really serious about making sales, converting website visitors, increasing subscribers - whatever shiny object it is that you’re chasing - you need to get your hands on his basic business brain-science bootcamp, the Brain Audit series. It’s the business owner’s trail guide for hacking your way through the jungle of the human mind (with the emphasis on “hacking”). And it’s all based on rigorous, tested brain science that clues you in on how we upright primates are wired and why we do what we do (and how you can use that information to your advantage).

Of course, Sean has an entire line of infoproducts and services that are equally valuable. Check them out for yourself. Some require having read the Brain Audit series as a prerequisite, while others are stand-alones. Every one of them will pay you back many times over when you put their information to work for you.

Just so you know, as far as I know Sean doesn’t have an affiliate program and I don’t get a cent from any purchase you make. I just happen to be one of his evangelically satisfied customers. Yeah, he’s that good.

Tags: Business, Reviews, Society and Culture //