The Cluetrain Manifesto
The Cluetrain Manifesto was written in 1999, which would seem to make it desperately obsolete if not downright antiquated by today’s fast-moving standards…except, it’s not.
What started out as an internet bitch-slap upside the head of clueless corporations who were either in denial of the way things were changing or trying to game the system rather than join it quickly went from an online bitchfest to a marketing phenomenon as the manifesto became a book, which became a viral message, which became a movement.
Although it was written over 7 years ago as of this posting, the content remains as fresh as the day it was enpixelated, primarily because A) corporate mindsets are glacially slow when it comes to adaptation and change, and B) new businesses are being minted left and right by people who have been cloistered behind the culturally monastic walls of corporate America for most of their working life and who are no more prepared to fight their way out of this particular wet paper bag than their previous bosses are.
In the Cluetrain Manifesto are discussions on everything from doing business in the conversation economy and how to really screw it up, to dealing with an enlightened, incredibly intelligent workforce each of whom probably represents more brain capital on a bad day than the businesses entire historical line-up of executive level officers combined, all laid out in an edgy, direct lingua franca that never lets propriety get in the way of delivering their message with vigor and clarity.
In short, this is the unabridged, user-created wiki manual for doing business in the 21st century, and if you haven’t read it you’re missing out on a lot of very vital information.
And here’s the cool part. You can click the graphic link above if you’d prefer to have a hard-copy version (and send me some kick-back love in the process), but if you’re not adverse to reading book-length copy on-screen, the entire Cluetrain Manifesto is available online for free.
So now you have no excuse whatsoever for not knowing how this new reality works and how to function within it. Don’t make me come back there.
business, business as usual, business books, cluetrain, cluetrain manifesto, conversation economy, global economy, global market, marketing
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