The Organ Grinder’s Monkey

Wow. Just…wow.

Is it breathtaking cinematography? Oh, yes. Is it great advertising? Certainly. Will it sell more beer? Eh, probably not.

This is what’s called “name recognition” marketing, and it’s designed to implant or keep a brand’s “memespace” in your head. Only the biggest companies can afford to do this (this ad cost £10m to make, and is tied in with a host of other interactive activities, according to this article), and there’s no real data showing how much effect any one ad (and its attendant costs) produces. So it’s not a viable strategy for smaller biz operators by a long shot.

But boy, is it ever beautiful when done right. Consider it art, supported by corporate donations. Enjoy.

Tags: Advertising and Marketing, Business, Reviews, Society and Culture //