Biz Genius Roundup: How to make your customers hate you, choosing your words carefully and a snot-nosed kid who’s kicking your butt
Since I can’t think of anything brilliant to say tonight, here’s a buffet o’ biz and marketing genius from around the web for you to snack on until my smarty-pants come back from the cleaners.
To lead off, Seth Godin points us to the latest in eye-tracking research results (i.e. what bits works best where - and which ones just get ignored - for your website). He also points out that “most people focus on comparisons, not absolutes” when it comes to making a choice between several different products, which leads to some very interesting marketing tricks.
Here’s a cool site: Good URL/Bad URL critiques urls and tells you what works - and what doesn’t - and why.
Neuromarketing shows us just how important perception and bias are to making or breaking a sale, and a really fast, effective way to make your customers hate you.
Grokdotcom weighs in on the importance of choosing your words wisely.
And finally, proof that the global, virtual market is one of the most powerful forces on Earth for putting economic opportunity within reach of everyone, regardless of age, nationality or geographic location: A fourteen year old blogger from the Philippines who blogs better than you, makes more money than you do and ranks higher on Google.
blogger, blogging, business, domain name, eye tracking, neuromarketing, url
Discussion Area - Leave a Comment