The Organ Grinder’s Monkey

Inside CRM has a great article, 101 Five-Minute Fixes to Incrementally Improve Your Web Site.

Some ideas:

1. Tell readers why they should perform a task. If your site is full of passive suggestions, toughen it up. People are trained to follow a request, as long as you give them a good reason to do it.

14. Make an offer that visitors can’t refuse. Check out your site to make sure that you’re giving your visitors a reason to pick your company out of an overcrowded field.

24. Never ask for more information than you need. If you’re currently asking for excessive information, rethink your data-mining tendencies. When you get greedy for data, you’ll turn off some visitors.

46. Take off the black hat. If you’ve used tactics like keyword stuffing, remove them from your site. They may be working now, but in the long run, they’ll only hurt.

58. Remove text from images. Using image text will make it difficult for those using screen readers to read text.

82. Ditch frames. If your site uses frames, you need to move on to another method, like CSS or SSI (Server-Side Includes).

87. Ditch crazy fonts. If you’re using a ransom-note font, it’s time to switch to something simpler. Chances are, your visitors’ browsers are rendering it as Times New Roman anyway.

100. Store a Web site cache. Keep a copy of your site handy in case of copyright disputes or loss.

Tags: Advertising and Marketing, Business, Copywriting, Internet Marketing //